The key elements of the international marketing programme that constitute the international marketing mix are international product strategy, international pricing strategy, international marketing communication and international distribution strategy. These elements are also referred to as the 4 Ps (product, price, placement and promotion).Mar 24, 2009 The promotion mix include: 1. Advertising 3. Sales Promotion, and 2. Personal Selling 4. Public Relations 1. ADVERTISING Though advertising is not given due importance in developing countries, it plays crucial role in international marketing and particularly for international promotion mix strategies
Sep 17, 2012 In this lesson, we will discuss how to adjust the marketing mix when pursuing an international market. Additionally, the Internet's impact on the marketing mix will be discussed.